Vanguard Corporate

Vanguard's existing website was a 6-year-old WordPress site with a 5.8-second load time, no mobile optimization, and a bounce rate over 70%. The marketing team couldn't update content without a developer.

The client needed Arabic and English support with RTL layout switching, enterprise-grade security, and a CMS that non-technical staff could operate independently within a day of training.

Discovery revealed the site's primary job was converting CFO-level prospects — not general awareness. We restructured the information architecture entirely around this insight, cutting page count from 24 to 9 highly-targeted pages.

A Next.js site with edge rendering, Sanity CMS for content management, full Arabic/English RTL switching, and a structured data layer for Google rich results. Load time dropped to 0.9 seconds globally.